Prepping Etymology: behind the word "tactical"

[majorhavoc]

A light-hearted look at how the word is used in marketing.  Touches on everything from the origins of the clothing/gear company 5.11 to coyote brown diaper bags.  It's a short, fun read.

It can make even a simple act, like retrieving a store loyalty card from your wallet, feel like a strap-in, lock-and-load, mission-critical experience. Which, in the context of your personal day, it may well be.

When somebody asked the r/tacticalgear subreddit, "Why is military tactical gear so popular?" one answer pointed to the practical selling points — claiming that it's "generally built for harder use than its ultralight civilian equivalent" — while another equally popular post simply said: "Because deep down we all know what's coming."